Money without borders
Country : United Kingdom
Year of establishment : 2011
Wise (formerly TransferWise) aims for a world of “money without borders”. Its multi-currency account, card and B2B API let customers send, receive and spend in 40+ currencies at the mid-market exchange rate, with fees claimed to be around eight times lower than banks. Listed in London since 2021, Wise serves about 10 million individuals and SMEs who move roughly £120 billion per year. Its “mesh” network credits and debits locally, avoiding costly SWIFT transfers. The company publishes speed indicators, advocates fee transparency and targets carbon neutrality for its data centers by 2030, while supporting financial inclusion for diaspora communities.
Media programme to translate a strong promise into clear, credible messages and position the organisation as a responsive, pedagogical source. Strategic framing through a message platform and editorial calendar, then content production (press releases, modular press kit and opinion pieces) and media activation. Operational debrief focused on continuity and repeatable angles.
Deliverables included 3 press releases, 1 modular press kit, 2 opinion pieces and 16 social posts, totalling 22 assets. Activation targeted 157 journalists and producers and generated 138 qualified pieces of coverage and 21 interviews or speaking opportunities, translating into 46 pieces of coverage per press release and a 15.2% interview-to-coverage ratio. Coverage per activated contact reached 87.9% (138 out of 157). Coverage split: 97 online, 28 print and 13 broadcast; national 69, regional 21 and specialist 48. Performance tracking included qualified-media share (65%), key-message pull-through (55%) and issue readiness.
