Unlock the potential of human creativity
Country : Sweden
Year of establishment : 2008
Launched in 2008, Spotify has around 615 million users, including 239 million Premium subscribers, across 184 markets. Its catalog includes 100 million tracks, 6 million podcasts and, since 2023, audiobooks. Recommendation algorithms (Discover Weekly, AI DJ) rely on machine learning and natural language processing. Artists have access to SaaS tools (Spotify for Artists, Soundtrap, Megaphone) to analyze audiences and monetize through ads, subscriptions or tipping. Spotify aims for carbon neutrality by 2030, fights misinformation, promotes accessibility (automatic transcription) and supports musical diversity through accelerator programs and fairer playlists.
Creator and media ecosystem event designed as a cultural moment that produces content and strengthens relationships. Design and production of an event combining panels, listening sessions and meet-ups, with a press corner, live ops and contingency handling, plus content capture for reuse. Workshop and demo proof points, rapid recap delivery and analysis of coverage and engagement to recommend repeatable formats.
Attendance reached about 158 participants from 257 invitations, with 180 RSVPs (70% RSVP rate) and a 12% no-show rate (158 present out of 180). Audience mix included 30 journalists (19.0%) and 18 creators (11.4%), totalling 48 press and creators (30.4%). Two workshops and demos supported the narrative, averaging about 79 participants per workshop. The content kit delivered 47 photos, 11 short clips and 1 recap video, with an estimated 90 pieces of UGC and 8 post-event requests. Satisfaction scored 4.2/5 with an NPS of +39, tracked with RSVP rate, show rate, content output and follow-up demand.
