The ultimate travel hack
Country : United Kingdom
Year of establishment : 2003
Founded in Edinburgh in 2003, Skyscanner helps around 100 million monthly travelers compare billions of prices for flights, hotels and cars. Its search engine aggregates legacy carriers, low-cost airlines and online travel agencies, displaying a “Fair Choice” score that factors in baggage, on-time performance and CO₂. AI features such as “Vibes”, “Savvy Search” and price alerts inspire destinations aligned with budget and mood. Intermodal partnerships (train, bus) encourage more responsible mobility. Skyscanner has set science-based emissions reduction targets, publishes a “Sustainable Travel” report and promotes sustainable aviation fuels, aiming to make exploring the world more mindful and transparent.
Microsite and media resource centre to turn proprietary travel-trend data into immediately usable content, supported by an interactive experience. Framing workshops (scope, governance, access rules and compliance), followed by delivery of a versioned pressroom, media library, routed forms, sign-up module and analytics. Enablement via training and documentation to ensure teams can operate the platform independently.
Target user base: about 158 users; 4 training sessions plus documentation, equating to about 39.5 target users per session. Registered users: 158; monthly active users: 87, corresponding to a 55% adoption rate. Routed forms generate about 10 inbound requests per month with a median handling time of 16 hours. The library records about 209 downloads per month, or about 2.4 downloads per monthly active user; obsolete-content rate is monitored at 9%. User satisfaction is 4.1/5 with an NPS of +25, tracked alongside MAU, request volume, processing time, download volume and content freshness.
