Ingenuity for life
Country : Germany
Year of establishment : 1847
Siemens AG is a global technology group active in industry (automation and industrial digitalization), infrastructure (electrification and buildings) and mobility (rail solutions). The company highlights the combination of the physical and the digital to improve industrial efficiency, infrastructure sustainability and transport system performance.
Partner-ecosystem operations to structure collaborations with universities, trade shows and think tanks and amplify thought leadership on the industry of the future. Strategic framing (objectives, audiences, risk review and criteria), mapping and prioritisation, then signature and activation through negotiation, contracting, activation kits and follow-up. Design of partnerships that internal teams can execute, plus a consolidation roadmap.
The pipeline mapped 47 stakeholders; 18 qualified approaches were conducted, leading to 3 structured partnerships, i.e. a 38.3% approach rate and a 16.7% conversion from approach to signature. Activation planning covered 18 deliverables, with 15 executed, corresponding to an 83% counter-party fulfilment rate; 2 of 3 partnerships were renewed. Reporting tracked partner category, lead-to-signature conversion, activation reach and delivery against contracted inventory. Estimated partnership value secured (cash and in-kind rights and inventory): EUR 1,440,000.
