Oatly produces oat-based drinks, creams, ice creams and “gurts” as a tasty, more sustainable alternative to cow’s milk. Oats require around 80% less water and 60% less land, and Oatly’s Oat Drink Original claims a 49% lower carbon footprint than an equivalent milk. Its patented enzymatic process turns whole oats into a smooth base rich in beta-glucans, ideal for baristas. Oatly uses activist, self-deprecating marketing to encourage dietary transition. The company is building regional plants, targets net-zero by 2050 and publishes detailed life-cycle analyses, advocating transparency and regenerative agriculture.