Le musée d’art de la place Stanislas
Country : France
Year of establishment : 1793
Founded in 1793, the Musée des Beaux-Arts de Nancy occupies an 18th-century pavilion on Place Stanislas (UNESCO). Its collections span painting, prints and drawings, sculpture, Daum glassworks and decorative arts from the 14th century to today. Highlights include works by Perugino, Rubens, Delacroix, Monet and Modigliani, as well as icons of Nancy Art Nouveau by Gallé and Majorelle. Temporary exhibitions, residencies and participatory workshops strengthen mediation and dialogue with contemporary creation. The museum pursues an accessibility policy (tactile tours, sign-language audio guides) and sustainable operations (LED lighting, micro-climate display cases), showcasing Lorraine and European heritage.
Programme to turn the opening of an exhibition into a press and public rendezvous consistent with the museum's identity. Design and production of a press preview and opening weekend, partner integration, a press corner, live ops, timing control, contingency handling and content capture. Workshop and demo proof points and rapid recap delivery, followed by coverage analysis to optimise future activations.
Attendance reached about 200 participants from 392 invitations, with 235 RSVPs (60% RSVP rate) and a 15% no-show rate (200 present out of 235). Audience mix included 58 journalists (29.0%) and 29 creators (14.5%), totalling 87 press and creators (43.5%). Three partners were associated and three workshops and demos supported the narrative, averaging about 66.7 participants per workshop. The content kit delivered 60 photos, 17 short clips and 1 recap video, with an estimated 145 pieces of UGC and 14 post-event requests. Satisfaction scored 4.2/5 with an NPS of +36, tracked with RSVP rate, show rate, partner delivery and content output.
