L'éditeur des nouveaux mondes
Country : France
Year of establishment : 1999
Founded in 1999 by author Michka, Mama Éditions explores “invisible worlds”: spirituality, alternative medicine, ecology, psychedelic cultures and women’s empowerment. Its catalog mixes essays, practical guides, testimonies and oracle decks, translated into several languages. The publisher claims an inclusive approach: dyslexia-friendly typefaces, audiobooks and responsible printing. Conferences, retreats and reading circles bring together a community looking for personal transformation. Balancing fierce independence with documentary rigor, Mama Éditions connects ancestral traditions and scientific research, viewing knowledge as a lever for individual freedom and societal change.
Event programme to build a recognisable rendezvous around authors and catalogue, embodying the promise 'The publisher of new worlds'. Design and production of events (launches, talks and hybrid formats), invitation and RSVP management with follow-ups, and on-site production with contingency planning. Workshop and demo proof points, partner integration via clear deliverables, content capture for reuse, rapid recap delivery and consolidation of coverage and engagement.
Attendance reached about 303 participants from 587 invitations, with 352 RSVPs (60% RSVP rate) and a 14% no-show rate (303 present out of 352). Audience mix included 15 journalists (5.0%) and 43 creators (14.2%), totalling 58 press and creators (19.1%). Eight partners were integrated and six workshops and demos supported the narrative, averaging about 50.5 participants per workshop. The content kit delivered 91 photos, 26 short clips and 1 recap video, with an estimated 215 pieces of UGC and 4 post-event requests. Satisfaction scored 4.1/5 with an NPS of +32, tracked with RSVP rate, show rate, partner deliverables and content output.
