Shop now, pay later
Country : Sweden
Year of establishment : 2005
Launched in Stockholm in 2005, Klarna reshaped shopping with “Buy Now Pay Later” solutions, a banking app and a real-time price comparison tool. With 150 million users and 500,000 merchants across 45 countries, the fintech simplifies online and in-store commerce. Its cloud-native architecture, AI algorithms and anti-fraud measures support high approval rates and a smooth experience. Klarna diversifies revenue through “Klarna Ads”, affiliate marketing and retail data. Committed to pricing transparency, young people’s financial health and carbon neutrality for its data centers, Klarna publishes impact reports and supports financial education, aiming to prove that payment innovation can go hand in hand with responsibility.
Media programme to establish a credible voice on new payment journeys without falling into promotional messaging. Message platform and editorial calendar, then spokesperson safeguards through a crisis Q&A, statistics pack, pitches and media coaching. Content production (press releases and modular press kit) and targeted media activation, with an operational debrief to feed next steps.
Deliverables included 5 press releases and 1 modular press kit, complemented by 1 op-ed and 16 social posts, totalling 23 assets, supported by a crisis Q&A, a data pack, pitch templates and media training. Activation targeted 151 journalists and producers and delivered 48 qualified pieces of coverage and 23 interviews or speaking opportunities, corresponding to 9.6 pieces of coverage per press release and a 47.9% interview-to-coverage ratio. Coverage per activated contact reached 31.8% (48 out of 151). Coverage split: 34 online, 10 print and 4 broadcast; national 24, regional 7 and specialist 17. Performance tracking included qualified-media share (65%), key-message pull-through (55%) and spokesperson readiness.
