Donner du sens à l'information
Country : France
Year of establishment : 1873
Since 1873, Groupe Bayard has informed, educated and connected generations through more than 150 magazines (La Croix, Notre Temps, J’aime lire), thousands of books (Bayard Éditions, Milan), podcasts and events. Present in 15 countries, it generates around 40% of its circulation outside France and claims a humanistic mission: to provide meaning, inform reliably, and support children and seniors. Its association-based governance safeguards editorial independence and reinvests profits into social innovation. Bayard invests in digital transition (educational apps, audio formats), accessibility (easy-to-read content, audiobooks) and the carbon neutrality of its printing operations. From media education to spirituality and youth comics, the group reconciles creativity, ethics and responsibility, showing that a media company can combine economic viability with positive societal impact.
Unified pressroom and corporate editorial platform to ensure multi-brand coherence, fast access to resources and shared governance. Workshops and specification (architecture, access rules, governance and compliance), followed by delivery of a functional base: versioned pressroom, media library, routed forms, analytics, audience-specific areas and a security layer. Enablement via training and documentation, plus continuous improvement guided by usage analytics and the most-consulted content.
Target user base: about 477 internal and external users; 3 training sessions plus documentation, equating to about 159 target users per session. Registered users: 477; monthly active users: 262, corresponding to a 55% adoption rate. Routed forms generate about 31 inbound requests per month with a median handling time of 16 hours. The library records about 629 downloads per month, or about 2.4 downloads per monthly active user; obsolete-content rate is monitored at 9%. User satisfaction is 4.1/5 with an NPS of +25, tracked alongside MAU, request volume, processing time, download volume and content freshness.
