Premier éditeur indépendant de beaux livres
Country : France
Year of establishment : 1979
Éditions Place des Victoires, founded in 1979 and part of the Mengès group, publishes illustrated art books dedicated to art, heritage, photography and travel. Known for rich iconography and high production quality, the publisher creates large-format volumes printed on premium papers and bound with artisanal care. Each project brings together historians, curators, photographers and designers to create narrative and visual immersion: monographs of masters, inventories of castles, city panoramas or travel journals. A co-edition strategy distributes titles in multiple languages, strengthening international cultural dialogue. Committed to responsible printing (FSC papers, vegetable-based inks), Place des Victoires aims to broaden access to art through illustrated pocket editions, museum partnerships for educational catalogues and controlled pricing.
Media programme to strengthen visibility for an illustrated-book publisher through precise editorial angles, impeccable visuals and spokespeople who are easy to mobilise. Strategic framing (audit, sensitive topics, spokesperson mapping and benchmark), then a message platform and editorial calendar. Delivery of execution tools (Q&A, statistics pack, pitches, media coaching) and content (press releases, modular press kit and opinion content), followed by press activation and continuity-focused debrief.
Deliverables included 3 press releases and 1 modular press kit, complemented by 1 op-ed and 20 social posts, totalling 25 assets, supported by Q&A, a data pack, pitch templates and media training. Activation targeted 213 journalists and producers and generated 124 qualified pieces of coverage and 16 interviews or speaking opportunities, translating into 41.3 pieces of coverage per press release and a 12.9% interview-to-coverage ratio. Coverage per activated contact reached 58.2% (124 out of 213). Coverage split: 87 online, 25 print and 12 broadcast; national 62, regional 19 and specialist 43. Performance tracking included qualified-media share (60%), key-message pull-through (50%) and spokesperson availability.
