The best of fruit for a healthy and enjoyable life
Country : Germany
Year of establishment : 1857
Founded in 1857 and headquartered in Nieder-Olm, Eckes-Granini is an independent family-owned group and Europe's leading supplier of fruit juices and fruit beverages. Around 1,700 employees work across ten European countries, while the portfolio reaches consumers in more than 80 markets. The group combines international brands such as granini and Pago with strong regional names including hohes C, Joker, Rynkeby, God Morgon, Brämhults, Marli and SIÓ. Its model covers fruit sourcing, product development, bottling, brand management, retail distribution and out-of-home channels, allowing local market expertise to sit within a shared European platform. Sustainability is organised around six priorities: sourcing, packaging, climate protection, nutrition, social responsibility and employees. The company links product innovation to responsible agriculture, packaging improvements and science-based emissions targets.
Trade and media brand-experience event to present Eckes-Granini as a European portfolio company rather than a collection of isolated juice labels. The concept combines guided tastings, fruit-origin storytelling, packaging and nutrition demonstrations, retail conversations and short expert sessions. Scope covers creative direction, guest segmentation, invitations and registration, supplier coordination, food-safety protocols, scenography, run-of-show, press handling and content capture. The reporting framework links attendance quality with product engagement, message recall, content production and qualified retail or hospitality follow-up.
Target reporting: 260 invitations; 169 registrations (65.0%); 152 attendees, corresponding to an 89.9% show rate. The audience would include 42 journalists, 28 creators, 37 retail or hospitality decision-makers and 45 partners or experts. Four tasting and innovation sessions would record 318 total participations, or 79.5 per session, while 2,400 product samples would be distributed across the wider activation. Deliverables would include 46 edited photographs, 24 short clips, one recap film and 135 pieces of user-generated content. The event would aim for 18 qualified follow-up requests, a satisfaction score of 4.5/5 and an NPS of +48.
