This is Generation easyJet
Country : United Kingdom
Year of establishment : 1995
Founded in 1995, easyJet operates a fleet of around 355 Airbus aircraft on more than 1,200 routes connecting 38 countries. Its “low-cost with care” model relies on strong positions at major airports, a standardized fleet and advanced digitalization, combining competitive fares with award-winning customer service. The airline targets net-zero emissions by 2050 through more efficient A320neo aircraft, sustainable aviation fuels, AI-enabled trajectory optimization and support for hydrogen research. Intermodal agreements encourage rail continuity. easyJet Holidays complements the offer with “flight + hotel” packages, while accessibility (VoiceOver app support, PRM assistance) and fee transparency remain core to its promise of making travel simple and affordable for everyone.
Event programme to turn 'Generation easyJet' into a structured rendezvous bringing together media, public stakeholders and airport partners around new routes and operational commitments. Format design as a guided journey, invitation and RSVP management, vendor coordination and on-site production with contingency handling. Workshop and demo proof points, a press corner, rapid recap delivery and consolidation of coverage, engagement and inbound requests.
Attendance reached about 177 participants from 347 invitations, with 208 RSVPs (60% RSVP rate) and a 15% no-show rate (177 present out of 208). Audience mix included 33 journalists (18.6%) and 23 creators (13.0%), totalling 56 press and creators (31.6%). Six workshops and demos supported the narrative, averaging about 29.5 participants per workshop. The content kit delivered 53 photos, 14 short clips and 1 recap video, with an estimated 115 pieces of UGC and 8 post-event requests. Satisfaction scored 4.1/5 with an NPS of +34, tracked with RSVP rate, show rate, workshop participation and content output.
