From the Heart to the Hands
Country : Italy
Year of establishment : 1984
Founded in Milan in 1984, the Dolce & Gabbana House embodies Sicilian exuberance, Italian baroque and Mediterranean sensuality. Its creative freedom spans ready-to-wear, haute couture, jewelry, watches, Casa home collections, beauty and fragrances, as well as gastronomy. Fully independent, the brand controls design, production and distribution across 280 boutiques, and celebrates outstanding craftsmanship: embroidery, stone mosaics, leopard prints, structured tailoring. Its “Alta Moda” shows honor Italian know-how and fund the D&G Foundation to train a new generation of artisans. The credo “From the Heart to the Hands” expresses the transformation of creative emotion into exceptional tangible pieces, grounded in traceability, textile innovation and social commitments within production communities.
Programme designed to bring the theme 'From the heart to the hand' to life through an impeccable press experience where precision, pacing and hospitality are part of the message. Concept and production of a press showroom and presentation evening as a narrative journey, selection of a cultural partner and full operational steering (vendors, run-of-show, speaker moments, contingency handling). Craft demonstrations as proof points, fast content capture and recap delivery, then coverage analysis to inform subsequent activations.
Attendance reached about 107 guests from 170 invitations, with 119 RSVPs (70% RSVP rate) and a 10% no-show rate (107 present out of 119). Audience mix included 58 journalists (54.2%) and 16 creators (15.0%), totalling 74 press and creators (69.2%). Five demonstrations supported the story, averaging about 21 guests per demonstration. The content kit delivered 32 photos, 10 short clips and 1 recap video, with an estimated 80 pieces of UGC and 14 post-event requests. Satisfaction scored 4.4/5 with an NPS of +45, tracked with RSVP rate, show rate, content output and follow-up demand.
