Always delivering an amazing experience
Country : Germany
Year of establishment : 2011
Founded in Berlin in 2011, Delivery Hero operates one of the world’s largest local delivery and quick-commerce platforms, covering around 70 countries and a potential reach of 2.7 billion people. Its brands (talabat, foodpanda, PedidosYa, Glovo, etc.) rely on an AI-driven logistics engine capable of delivering within 30 minutes, or even 15 minutes in megacities. The company connects partner restaurants, dark stores and local retailers while providing merchants with a data-rich back office to optimize menus, pricing and preparation times. On the customer side, it offers live tracking, loyalty programs and more sustainable delivery options. Delivery Hero places ESG at the center: reducing plastic, electrifying its fleet, accident insurance for couriers and a “Carbon Neutral Deliveries” ambition for 2030. Listed in Frankfurt (DAX), it reinvests margins into last-mile innovation and support for local food ecosystems.
Partnership operations to anchor the brand in a complex urban ecosystem (local commerce, responsibility, waste reduction) while supporting employer branding and managing acceptability concerns. Strategic framing and scoring matrix, then stakeholder mapping and targeted approaches designed with earned-media resonance in mind. Negotiation, formalisation of deliverables, translation into activation scenarios and a consolidation roadmap to scale what works.
The pipeline mapped 87 stakeholders; 12 qualified approaches were conducted, leading to 3 structured partnerships, i.e. a 13.8% approach rate and a 25.0% conversion from approach to signature. Activation planning covered 18 deliverables, with 15 executed, corresponding to an 83% counter-party fulfilment rate; 2 of 3 partnerships were renewed. Reporting tracked partner mix, activation reach, sentiment and compliance with brand-safety constraints. Estimated partnership value secured (cash and in-kind rights and inventory): EUR 1,200,000.
