The better way to buy and sell a car online
Country : United Kingdom
Year of establishment : 2018
Founded in the UK in 2018, Cazoo set out to transform used-car buying and selling through a 100% digital experience. Search, financing, insurance, trade-in and home delivery are accessible in a few clicks, backed by a 7-day return window and a one-year warranty. After a phase of hyper-growth supported by vertically integrated logistics, the company pivoted in 2024 toward a marketplace model connecting private buyers and professional dealers. Transparency (360° photos, HPI history checks), certified reconditioning and lower-carbon logistics remain central to the promise. Cazoo also supports mechanical training and employability programs, demonstrating that a digital car market can be simple, reliable and more sustainable.
Sponsorship and partnership programme to strengthen credibility for buying a car online by backing brand claims with third-party validation. Strategic framing (objectives, audiences, reputation risks and a scoring matrix), then mapping, targeted outreach via contextual introductions and negotiation. Activation-kit delivery and steering through a dashboard (deliverables, visibility, engagement, qualitative feedback), followed by a consolidation roadmap.
The programme mapped 39 potential partners and executed 17 targeted approaches, resulting in 2 structured partnerships, i.e. a 43.6% approach rate and an 11.8% conversion from approach to signature. Activation planning covered 12 deliverables, with 10 executed, corresponding to an 83% counter-party fulfilment rate; 1 of 2 partnerships was renewed. Reporting tracked inventory delivered, engagement per activation, partner satisfaction and brand-safety compliance. Estimated partnership value secured (cash and in-kind rights and inventory): EUR 480,000.
