APIA

APIA

APIA

Premier sur la formation d'administrateurs indépendants

Country : France

Year of establishment : 2004

APIA brings together more than 400 independent board members who collectively hold close to 450 mandates within French family-owned SMEs and mid-sized companies. The association promotes professional, ethical and value-creating governance, arguing that an open and competent board is a decisive lever for long-term resilience. Regional clubs, sector groups and a continuing education pathway structure the sharing of best practices: strategic audit, risk management, ESG steering, succession planning or IPO preparation. A code of ethics - independence, confidentiality and loyalty - underpins trust between directors and shareholders. APIA engages with public authorities, employers’ organizations and investors to spread governance standards and secure financing for unlisted companies. By bringing together founder-leaders and seasoned external directors, it helps strengthen local economic fabric and supports the responsible transition of family businesses.

PR and thought-leadership programme to make a technical topic (SME and mid-cap governance) understandable, newsworthy and quotable, positioning the organisation as a clear, available reference. Audit of existing spokesperson activity, mapping of sensitive issues and experts, then building a three-layer message platform (stance, data points, real-world examples) and an editorial agenda tied to the news cycle. Production of execution tools (crisis Q&A, statistics pack, topic-specific pitches) and spokesperson coaching, followed by content creation and targeted outreach to a qualified media list.

Deliverables included 5 press releases and 1 modular press kit, complemented by 2 op-eds and 10 LinkedIn posts, totalling 18 pieces. The toolkit covered a crisis Q&A, a data pack, pitch templates and 1 media training. Outreach targeted 120 journalists, generating 40 qualified pieces of coverage and 22 interviews or speaking opportunities, meaning 8 pieces of coverage per press release and an interview-to-coverage ratio of 55%. The activation yielded about 33% coverage per activated contact (40 out of 120). Coverage mix was 28 online, 8 print and 4 broadcast, with 65% of placements assessed as qualified and a 55% pull-through rate for key messages.

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes