Adyen

Adyen

Adyen

Engineered for ambition

Country : Netherlands

Year of establishment : 2006

Adyen brings together acquiring, a payment gateway, card issuing, risk management and banking services within a global infrastructure built entirely in-house. This unified architecture gives merchants real-time visibility into flows, high authorization rates, and a meaningful reduction in costs. With 28 offices and around 4,000 employees, the fintech processed close to €1,000 billion in 2024 for brands such as Meta, H&M and Uber. The “Adyen Formula” - customer obsession, fast shipping, long-term decisions - shapes a culture where innovation goes hand in hand with carbon neutrality and diversity. Holding European and US banking licenses, Adyen also offers business accounts, instant financing and virtual cards. By simplifying omnichannel payments and cross-border expansion, it positions itself as a long-term growth partner for ambitious merchants.

Positioning work to stand out in a crowded market by making unified payments intelligible and useful for journalists. Full strategic framing - audit, spokesperson mapping, sensitive-topic review and competitor benchmark - then a message platform (positioning, proof points, use cases) and an editorial calendar linking news, sector moments and opportunities. Creation of the core execution assets (Q&A, statistics pack, pitches, media coaching) and delivery of content (press releases, modular press kit, opinion pieces), followed by targeted activation on a curated media pool.

Deliverables covered 4 press releases and 1 modular press kit, reinforced by 2 opinion pieces and 24 social posts, for 31 assets in total, plus a crisis Q&A, data pack, pitch templates and media training. Activation targeted 91 journalists and producers and delivered 48 qualified pieces of coverage and 21 interviews or speaking opportunities, corresponding to 12 pieces of coverage per press release and a 44% interview-to-coverage ratio. The campaign achieved about 53% coverage per activated contact (48 out of 91). Coverage split: 34 online, 10 print and 4 broadcast; national 24, regional 7 and specialist 17. Key KPIs tracked included qualified-media share (65%), key-message pull-through (55%) and first-coverage lead time.

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes

This is where your future, stories, and ambitions take shape

© 2026 Trois Actes