Engineered to Outrun
Country : Switzerland
Year of establishment : 1988
Born from the legacy of ASEA (Sweden, 1883) and BBC Brown Boveri (Switzerland, 1891), ABB has become one of the world’s leading technology groups in electrification and automation. Operating in more than 100 countries and employing around 110,000 people, it combines power technologies, advanced robotics, and industrial software to boost productivity, safety, and energy efficiency for its customers. Its four divisions - Electrification, Motion, Process Automation, and Robotics & Discrete Automation - deliver a full value chain: low- and medium-voltage equipment, high-efficiency motors, smart drives, controllers, digital twins, and ABB Ability™ cloud services. By embedding IoT sensors and AI into equipment, ABB claims it can cut energy losses by up to 30% and reduce unplanned downtime by 70%. Committed to achieving carbon neutrality for its own operations by 2030, the company is investing in e-mobility (fast-charging stations, hybrid marine propulsion) and modernizing grids through public-private partnerships. With more than 3,000 active patents and around one billion US dollars in annual R&D, ABB aims to build a future that is leaner, safer, and more connected.
Centralised digital media hub to speed up press and partner requests, eliminate file sprawl and secure approvals. Stakeholder workshops across Communications, Marketing, Legal, IT and relevant country teams to define information architecture, access rules, editorial governance and compliance requirements (GDPR, image rights, auditability). Delivery of a modular solution - a version-controlled pressroom, partner area, invitation management, photo-logo-video library, routed request forms, analytics and integrations to reduce re-keying - with security prerequisites handled up front (role-based permissions, audit logs, download controls). Content migration and editorial normalisation, followed by enablement for autonomous operation via an admin playbook, onboarding kit and beta feedback loop.
Target user base: about 377 internal and external users; 2 training sessions plus documentation, equating to about 189 target users per session. Registered users: 377; monthly active users: 245, corresponding to a 65% adoption rate. Routed forms generate about 29 inbound requests per month with a median handling time of 12 hours. The library records about 588 downloads per month, or about 2.4 downloads per monthly active user; obsolete-content rate is kept to 7%. User satisfaction is 4.3/5 with an NPS of +30, tracked alongside MAU, request volume, processing time, download volume and content freshness.
