Money without borders
Country : United Kingdom
Year of establishment : 2011
Wise (formerly TransferWise) aims for a world of “money without borders”. Its multi-currency account, card and B2B API let customers send, receive and spend in 40+ currencies at the mid-market exchange rate, with fees claimed to be around eight times lower than banks. Listed in London since 2021, Wise serves about 10 million individuals and SMEs who move roughly £120 billion per year. Its “mesh” network credits and debits locally, avoiding costly SWIFT transfers. The company publishes speed indicators, advocates fee transparency and targets carbon neutrality for its data centers by 2030, while supporting financial inclusion for diaspora communities.
Wise had a strong promise - “De l’argent sans frontières” - but needed to translate it into understandable and credible messages for both general-interest and specialized media. Over eight months, Trois Actes structured a press mission designed to position Wise as a responsive, pedagogical source. Framing defined a messaging platform and an editorial calendar. Trois Actes wrote three press releases and a modular press kit, and prepared op-eds to strengthen presence in major debates. Activation relied on 157 targeted journalists and producers. Outcome: around 138 qualified mentions and 21 interviews or direct speaking opportunities, followed by a continuity-focused debrief.
