Unlock the potential of human creativity
Country : Sweden
Year of establishment : 2008
Launched in 2008, Spotify has around 615 million users, including 239 million Premium subscribers, across 184 markets. Its catalog includes 100 million tracks, 6 million podcasts and, since 2023, audiobooks. Recommendation algorithms (Discover Weekly, AI DJ) rely on machine learning and natural language processing. Artists have access to SaaS tools (Spotify for Artists, Soundtrap, Megaphone) to analyze audiences and monetize through ads, subscriptions or tipping. Spotify aims for carbon neutrality by 2030, fights misinformation, promotes accessibility (automatic transcription) and supports musical diversity through accelerator programs and fairer playlists.
For Spotify, the challenge was to bring together the creator ecosystem and the media around a moment that delivers content, relationships and a cultural signal. Over a quarter, Trois Actes designed and produced a creator event (roundtables, listening sessions, meetups) guided by “Libérer le potentiel créatif humain”. The format was sized for about 158 people, including 30 journalists and 18 content creators. Two workshops or demos added proof points, and a press area facilitated collection of editorial-ready materials. Trois Actes handled production, contingencies and capture. A debrief kit was sent the next day, then coverage and engagement were analyzed to recommend formats to repeat.
