Donner le pouvoir de lire
Country : France
Year of establishment : 2015
Mobidys, a Nantes-based startup founded in 2016, makes reading accessible through its FROG technology: syllable segmentation, OpenDyslexic font, synchronized audio, contextual glossary and visual customization. These inclusive ebooks enable children with dyslexia to access the same books as their peers. The BibliOdyssée platform lists several hundred school and children’s titles, in partnership with publishers such as Nathan, Gallimard Jeunesse and Actes Sud. Schools benefit from tracking tools to adapt support. Mobidys works with cognitive science researchers, teachers and associations to continuously improve the solution and promote accessibility as a universal publishing standard.
With Mobidys, the goal was to increase visibility for a high social-value topic - reading accessibility - without oversimplifying. Over an intensive three-month period, Trois Actes structured a press mission around “Donner le pouvoir de lire”. Framing aligned messages, spokespersons and the editorial calendar. The agency produced crisis Q&A, a numbers kit, section-by-section pitches and media training. On content, five press releases and a modular press kit were written. Activation relied on a qualified list of 80 journalists and producers. Outcome: around 110 qualified mentions and 16 interviews or direct speaking opportunities, followed by a continuity-focused debrief.
