L'éditeur des nouveaux mondes
Country : France
Year of establishment : 1999
Founded in 1999 by author Michka, Mama Éditions explores “invisible worlds”: spirituality, alternative medicine, ecology, psychedelic cultures and women’s empowerment. Its catalog mixes essays, practical guides, testimonies and oracle decks, translated into several languages. The publisher claims an inclusive approach: dyslexia-friendly typefaces, audiobooks and responsible printing. Conferences, retreats and reading circles bring together a community looking for personal transformation. Balancing fierce independence with documentary rigor, Mama Éditions connects ancestral traditions and scientific research, viewing knowledge as a lever for individual freedom and societal change.
For Mama Éditions, the objective was to create an identifiable rendezvous around authors and the catalog, and to embody the promise “L’éditeur des nouveaux mondes”. Over eight months, Trois Actes designed and produced literary events - launches, meetings and hybrid formats. Around 303 people attended, including 15 journalists and 43 content creators. Six workshops or demos structured the program, and eight partners were integrated with clarified deliverables. Trois Actes managed invitations, RSVPs, follow-ups, on-site production and a contingency plan. A debrief kit was shared the next day, then coverage and engagement were consolidated to recommend the most effective formats to replicate.
