Shop now, pay later
Country : Sweden
Year of establishment : 2005
Launched in Stockholm in 2005, Klarna reshaped shopping with “Buy Now Pay Later” solutions, a banking app and a real-time price comparison tool. With 150 million users and 500,000 merchants across 45 countries, the fintech simplifies online and in-store commerce. Its cloud-native architecture, AI algorithms and anti-fraud measures support high approval rates and a smooth experience. Klarna diversifies revenue through “Klarna Ads”, affiliate marketing and retail data. Committed to pricing transparency, young people’s financial health and carbon neutrality for its data centers, Klarna publishes impact reports and supports financial education, aiming to prove that payment innovation can go hand in hand with responsibility.
Klarna needed to establish credible messaging about new payment journeys without being trapped in purely promotional discourse. Over eight months, Trois Actes led a structured press mission built around “Shop now, pay later”. Framing defined a messaging platform and an editorial calendar. Crisis Q&A, a numbers kit, section-by-section pitches and media training secured spokesperson readiness. Trois Actes produced five press releases and a modular press kit. Activation mobilized 151 targeted journalists and producers. Outcome: around 48 qualified mentions and 23 interviews or direct speaking opportunities, followed by an operational debrief to sustain the effort.
