Donner du sens à l'information
Country : France
Year of establishment : 1873
Since 1873, Groupe Bayard has informed, educated and connected generations through more than 150 magazines (La Croix, Notre Temps, J’aime lire), thousands of books (Bayard Éditions, Milan), podcasts and events. Present in 15 countries, it generates around 40% of its circulation outside France and claims a humanistic mission: to provide meaning, inform reliably, and support children and seniors. Its association-based governance safeguards editorial independence and reinvests profits into social innovation. Bayard invests in digital transition (educational apps, audio formats), accessibility (easy-to-read content, audiobooks) and the carbon neutrality of its printing operations. From media education to spirituality and youth comics, the group reconciles creativity, ethics and responsibility, showing that a media company can combine economic viability with positive societal impact.
In a multi-brand group, the challenge is not only producing content: it is ensuring consistency, fast access to resources and shared editorial governance. Over 12 weeks, Trois Actes designed a corporate editorial platform and a unified pressroom aligned with “Donner du sens à l’information”. Work began with workshops to formalize specifications: information architecture, access rules, governance and compliance. The functional base includes a versioned pressroom, media library, routed forms, analytics and audience-specific areas, with a security layer. Three training sessions plus documentation made the team autonomous. The platform targets around 477 internal and external users, with an enriched press contact area and a continuous improvement framework based on analysis of the most consulted content.
