Love where you're going
Country : Germany
Year of establishment : 2009
GetYourGuide, founded in Berlin in 2009, is a marketplace for travel experiences offering around 60,000 activities in more than 12,000 cities. Its algorithm recommends tours, skip-the-line tickets and original excursions based on interests, budget and season. The “Originals” label guarantees exclusive formats: early-access visits, small groups and expert guides. Local operators manage inventory and distribution via a SaaS back office, increasing revenue and service quality. GetYourGuide offsets carbon, limits group sizes at sensitive sites, includes accessibility information and supports heritage initiatives to make each trip memorable and more sustainable.
GetYourGuide wanted to make its promise - “Des expériences qui valent le voyage” - tangible by having flagship experiences tested, shared and recommended. Over eight months, Trois Actes designed an immersive event program for the press and content creators. The format was sized for about 255 participants, including 28 journalists and 50 creators. Four workshops or demos served as proof points, and eight partners were integrated with clear deliverables. Trois Actes handled production, contingency management and capture designed for social uses. A debrief kit was shared the next day, then coverage and engagement were consolidated to recommend the most effective formats to replicate.
