Play Well
Country : United Kingdom
Year of establishment : 2016
Flutter Entertainment brings together FanDuel, Sky Bet, PokerStars, Betfair and Paddy Power, serving 18 million customers across 20 countries. Backed by 20,000 employees, the global leader in sports betting and online gaming runs proprietary technology platforms, data science and live sports streaming. The “Play Well” program puts player protection first, with personalized limit tools, proactive detection of risky behaviors and funding for academic research. Flutter works with regulators and leagues to safeguard sporting integrity. On the ESG front, the group targets operational carbon neutrality by 2030, promotes diversity in tech and supports local communities through volunteering and sports philanthropy - building a safer and more sustainable entertainment model.
For Flutter Entertainment, the ambition was to build relevant partnerships in the sport-entertainment space while strengthening credibility on responsible gaming. Trois Actes ran a three-month intermediation mission designed as a structured program, guided by “Jouer en toute confiance”. After framing (objectives, audiences, risks, evaluation matrix), a mapping of 86 stakeholders helped prioritize targets, then 15 approaches were carried out with activation propositions built from the start. Trois Actes supervised negotiation and formalization, then translated each partnership into an activation scenario. At the end of the mission, three structuring partnerships were finalized, along with a roadmap to consolidate and amplify what works.
