Premier éditeur indépendant de beaux livres
Country : France
Year of establishment : 1979
Éditions Place des Victoires, founded in 1979 and part of the Mengès group, publishes illustrated art books dedicated to art, heritage, photography and travel. Known for rich iconography and high production quality, the publisher creates large-format volumes printed on premium papers and bound with artisanal care. Each project brings together historians, curators, photographers and designers to create narrative and visual immersion: monographs of masters, inventories of castles, city panoramas or travel journals. A co-edition strategy distributes titles in multiple languages, strengthening international cultural dialogue. Committed to responsible printing (FSC papers, vegetable-based inks), Place des Victoires aims to broaden access to art through illustrated pocket editions, museum partnerships for educational catalogues and controlled pricing.
Standing out as an art-book publisher in a crowded cultural landscape requires a precise engine: the right editorial angles, impeccable visuals and available spokespersons. Trois Actes led a year-long press mission with “Premier éditeur indépendant de beaux livres” as the anchor. After framing (audit, sensitive topics, spokespersons, benchmark), the agency structured a messaging platform and an editorial calendar. Tools were designed to make newsroom work easier: Q&A, numbers kit, pitches, media training. Trois Actes wrote three press releases and a modular press kit, complemented by opinion content. Activation mobilized a qualified list of 213 journalists and producers. Outcome: around 124 qualified mentions and 16 interviews or direct speaking opportunities, followed by a continuity-focused debrief.
