This is Generation easyJet
Country : United Kingdom
Year of establishment : 1995
Founded in 1995, easyJet operates a fleet of around 355 Airbus aircraft on more than 1,200 routes connecting 38 countries. Its “low-cost with care” model relies on strong positions at major airports, a standardized fleet and advanced digitalization, combining competitive fares with award-winning customer service. The airline targets net-zero emissions by 2050 through more efficient A320neo aircraft, sustainable aviation fuels, AI-enabled trajectory optimization and support for hydrogen research. Intermodal agreements encourage rail continuity. easyJet Holidays complements the offer with “flight + hotel” packages, while accessibility (VoiceOver app support, PRM assistance) and fee transparency remain core to its promise of making travel simple and affordable for everyone.
For easyJet, the challenge was to turn a message - “Génération easyJet” - into a flagship moment that brings people together, explains and builds credibility around new routes and operational commitments. Over one year, Trois Actes designed and produced an event bringing together media, public stakeholders and airport partners. The format was scripted as a journey and sized for about 177 people, including 33 journalists and 23 content creators. Six workshops or demos turned the narrative into proof points, and a press area facilitated collection of ready-to-publish materials. Trois Actes managed invitations, RSVPs and follow-ups, coordinated suppliers, and delivered a debrief kit the next day. The wrap-up consolidated coverage, engagement and inbound requests to recommend formats and topics to extend.
