From the Heart to the Hands
Country : Italy
Year of establishment : 1984
Founded in Milan in 1984, the Dolce & Gabbana House embodies Sicilian exuberance, Italian baroque and Mediterranean sensuality. Its creative freedom spans ready-to-wear, haute couture, jewelry, watches, Casa home collections, beauty and fragrances, as well as gastronomy. Fully independent, the brand controls design, production and distribution across 280 boutiques, and celebrates outstanding craftsmanship: embroidery, stone mosaics, leopard prints, structured tailoring. Its “Alta Moda” shows honor Italian know-how and fund the D&G Foundation to train a new generation of artisans. The credo “From the Heart to the Hands” expresses the transformation of creative emotion into exceptional tangible pieces, grounded in traceability, textile innovation and social commitments within production communities.
For Dolce & Gabbana, the challenge was to bring “Du cœur à la main” to life through a program worthy of the House’s DNA: precision, attention to detail, and flawless press experience. Over one year, Trois Actes designed and produced a press showroom and an evening presentation in Paris. The experience was conceived as a narrative journey and sized for around 107 guests, including 58 journalists and 16 content creators. The venue - a cultural partner - was selected for its coherence, hosting quality and visual potential. Trois Actes coordinated suppliers, managed a minute-by-minute run-of-show, prepared speaking moments and handled contingencies. Five demonstrations reinforced the craftsmanship dimension, and capture produced immediately usable content. A debrief kit was sent the next day, and coverage was analyzed to feed future activations.
