Always delivering an amazing experience
Country : Germany
Year of establishment : 2011
Founded in Berlin in 2011, Delivery Hero operates one of the world’s largest local delivery and quick-commerce platforms, covering around 70 countries and a potential reach of 2.7 billion people. Its brands (talabat, foodpanda, PedidosYa, Glovo, etc.) rely on an AI-driven logistics engine capable of delivering within 30 minutes, or even 15 minutes in megacities. The company connects partner restaurants, dark stores and local retailers while providing merchants with a data-rich back office to optimize menus, pricing and preparation times. On the customer side, it offers live tracking, loyalty programs and more sustainable delivery options. Delivery Hero places ESG at the center: reducing plastic, electrifying its fleet, accident insurance for couriers and a “Carbon Neutral Deliveries” ambition for 2030. Listed in Frankfurt (DAX), it reinvests margins into last-mile innovation and support for local food ecosystems.
For Delivery Hero, the goal was to anchor the brand within a complex urban ecosystem - local commerce, responsibility, anti-waste initiatives - and to strengthen social acceptance while also supporting employer branding. Trois Actes led a six-month intermediation mission designed as a structured program. The initiative started with strategic framing and an opportunity evaluation matrix, followed by a mapping of 87 stakeholders. Twelve targeted approaches were conducted, integrating media resonance from the outset. Trois Actes framed negotiation and formalization of deliverables, then translated each partnership into an activation scenario. Result: three structuring partnerships finalized and a consolidation roadmap to extend alliances and capitalize on the formats that perform.
