Premier sur la formation d'administrateurs indépendants
Country : France
Year of establishment : 2004
APIA brings together more than 400 independent board members who collectively hold close to 450 mandates within French family-owned SMEs and mid-sized companies. The association promotes professional, ethical and value-creating governance, arguing that an open and competent board is a decisive lever for long-term resilience. Regional clubs, sector groups and a continuing education pathway structure the sharing of best practices: strategic audit, risk management, ESG steering, succession planning or IPO preparation. A code of ethics - independence, confidentiality and loyalty - underpins trust between directors and shareholders. APIA engages with public authorities, employers’ organizations and investors to spread governance standards and secure financing for unlisted companies. By bringing together founder-leaders and seasoned external directors, it helps strengthen local economic fabric and supports the responsible transition of family businesses.
Twelve weeks, one objective: make a demanding topic audible - governance for SMEs and mid-sized companies - and establish the organization as a credible, pedagogical and available reference. Trois Actes worked from a simple guiding idea drawn from the promise “Premier sur la formation d’administrateurs indépendants”: clear messages, easy-to-quote proof points, and angles that newsrooms can actually use. After auditing public statements, sensitive topics and spokespersons, the agency structured a three-level messaging platform (positioning, data, concrete cases) and an editorial calendar aligned with current events and media windows. To secure execution, an operational kit was produced (crisis Q&A, spokesperson sheet, section-by-section pitches, ready-to-use figures) and a media training session improved precision on technical or regulatory areas. On content, Trois Actes wrote five press releases and a modular press kit, complemented by op-eds and LinkedIn thought-leadership posts. Activation relied on a qualified list of 120 journalists (including Challenges, Le Figaro Économie, La Tribune, Les Echos, BFM Business) and a mix of tactics: interviews, data exclusives, fast reactions. Overall: around 40 qualified mentions and 22 interviews or direct speaking opportunities, followed by a structured debrief (best-performing angles, recommendations, opportunities to activate) so that press becomes a durable mechanism rather than a one-off effort.
