Engineered for ambition
Country : Netherlands
Year of establishment : 2006
Adyen brings together acquiring, a payment gateway, card issuing, risk management and banking services within a global infrastructure built entirely in-house. This unified architecture gives merchants real-time visibility into flows, high authorization rates, and a meaningful reduction in costs. With 28 offices and around 4,000 employees, the fintech processed close to €1,000 billion in 2024 for brands such as Meta, H&M and Uber. The “Adyen Formula” - customer obsession, fast shipping, long-term decisions - shapes a culture where innovation goes hand in hand with carbon neutrality and diversity. Holding European and US banking licenses, Adyen also offers business accounts, instant financing and virtual cards. By simplifying omnichannel payments and cross-border expansion, it positions itself as a long-term growth partner for ambitious merchants.
Adyen entrusted Trois Actes with a year-long press mission centered on a key question: how to stand out in a saturated market while making unified payments and international ambition tangible? The signature “Conçu pour l’ambition” served as the common thread: simplify messages without dumbing them down, and become a useful point of contact for journalists. The framing combined an audit, spokesperson mapping, identification of sensitive topics and benchmarking. On that basis, Trois Actes built a messaging platform (positioning, proof points, use cases) and an editorial calendar linking company news, sector highlights and timely opportunities. The agency also prepared essentials to keep pace: crisis Q&A, a numbers kit, section-by-section pitches and media training. Editorial production covered four press releases and a modular press kit, complemented by op-eds and thought-leadership content. Activation relied on 91 targeted journalists and producers, notably Les Echos, Finyear, Agefi, Le Journal du Net and 01net. Outcome: around 48 qualified mentions and 21 interviews or direct speaking opportunities, with stronger uptake of priority messages and practical recommendations to sustain the effort.
