At ABB, the priority was to bring clarity and speed back into a request flow that had become hard to manage: more and more communications, scattered files, long approval cycles, and conflicting versions. Trois Actes therefore built a digital hub for content and media resources, aligned with the “Conçu pour dépasser” signature, to support ABB Ability and key trade-show moments without constant reliance on a central team. Work started with workshops involving communications, marketing, legal, IT and, depending on topics, country teams. Based on pain points and user needs (journalists, partners, candidates), the agency defined the information architecture, access rules, editorial governance, and compliance requirements (GDPR, image rights, traceability). The experience was designed to be direct: find an item, download a visual, request an interview, register for an event. On the production side, templates accelerated publishing (press release, study, spokesperson sheet, media library), with a clean, responsive and accessible interface. The functional foundation was built modularly (pressroom with versioned documents, partner area, invitation management, photo-logo-video media library, routed forms, analytics), with useful integrations to avoid re-entry (CRM or emailing, calendar, request tracking). Security was treated as a prerequisite: permissions, logs, and controls for sensitive downloads. Trois Actes supported migration and web editorial work (visual normalization, rewrites, basic SEO), then trained teams (two sessions plus documentation). The launch was managed through change management (internal communication, beta testing) for a platform intended for about 377 internal and external users, with a “press contact” area designed to facilitate exchanges with outlets such as Le Moniteur, Industrie & Technologies, L’Usine Nouvelle or Le Journal de l’Énergie. Finally, an evolutive maintenance framework was set up so the tool remains alive and useful day to day.